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Cadillac of Test Drives
What is the 2010 Cadillac of Test Drives Program?
Cadillac of Test Drives is an 8 week program designed to support the launch of the redesigned 2010 Cadillac SRX Crossover, as well as offer an extended test drive of the other 2010 Cadillac vehicle lines. During these 8 weeks, influencers will be chosen to participate in a 24 hour VIP Cadillac test drive experience which they will then share with friends, family and colleagues. Participants will use the vehicle as their own, driving it all around town to work, to pick up their kids, to event and weekend social events, etc.
Participants will be able to record all of their experiences with the vehicle by blogging and uploading photos on the program’s website (www.Cadillacoftestdrives.com). Each participant will have 14 days post test drive to encourage friends, families, and coworkers to visit their profile. At the completion of the 8 week program, 1 driver will be chosen from each dealership as the winner of a $250 donation to their charity of choice.
The Cadillac of Test Drives program will take place during March and April in the Pembroke Pines area.
